Search Engine Optimisation (SEO) Online Training Course

Content
8 modules
Instructor
Richard McMunn
Released
20 Sep 2015
Price
Free

Description

A fantastic online course for entrepreneurs and business owners who want to improve their online presence by using up-to-date and legitimate SEARCH ENGINE OPTIMISATION techniques and strategies. This course provides detailed tips, strategies and advice to improve a websites ranking on the all of the major search engines.

COURSE DETAILS

- 8 hours’ worth of online training videos

- Expert coaching and tuition by an expert tutor with over 10 years’ experience

- Full course slides provided in downloadable PowerPoint format

- Course support provided by your own dedicated tutor

- Additional downloadable course resources and documents

- Supporting documents for you to download

- Email support included

- UNLIMITED access to your own online members area training suite

- Optional end of course examination

- Post-examination certification provided

Objectives

This online training course will teach you:

- What SEO is and how important it is to implement genuine/white-hat marketing strategies.

- What the latest Google updates involve and how to keep up-to-date with the current trends

- How Google updates can impact on SEO performance

- How to use social media to improve SEO performance on your website

- Getting started with effective SEO strategies and how to implement them on your websit

- Setting and measuring SEO goals and objectives

- Identifying keywords and phrases to give you the best possible chance of ranking highly

- Using effective tools to avoid getting penalised by Google

- How search trends are changing and how to make good use of these new trends

- How to conduct competitor benchmark analysis including useful techniques and tools

- Understanding how search engines crawl websites

- How to create and develop sitemaps for your website and submit them to Google

- An explanation of ‘duplicate content’ and how to not get penalised for this

- On-page optimisation

- How to create metadata for search engines and social networks

- Using Google Webmaster Tools To Improve Engagement

- An explanation of rich snippets, what they are and how to make them work for your website

- How to conduct an SEO audit

- Link building, what it is and how to get started properly

- A lesson in link building science

- Proven, tried and tested link building techniques

- Optimising your website architecture for link building

- How To Run SEO Campaigns

Plus much, much more…

Certificate

By completing/passing this course, you will attain the certificate SEO Examination Certificate

1.
INTRODUCTION TO YOUR COURSE (Please read this first)
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2.
MODULE 1 (PART 1) - The Fundamentals of Search Engine Optimisation
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3.
MODULE 1 (PART 2) - The Fundamentals of Search Engine Optimisation
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4.
MODULE 2 - SEO Strategies Part 1
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5.
MODULE 3 - SEO Strategies Part 2 [1]
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6.
MODULE 3 - SEO Strategies Part 2 [2]
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7.
MODULE 4 - SEO Content
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8.
Search Engine Optimisation End of Course Exam (optional)
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